About Us

There are lots of brokers, so why choose Bill King?

billLake My obsession with Northwoods real estate began in 1972 when I bought a vacation home on a wilderness lake in Northern Wisconsin. Born and raised in Chicago, the beautiful power of nature overwhelmed me. Both exciting and soothing, “the call of the wild” finally lured me to settle in Bayfield County in Northwest Wisconsin.

I’ve driven thousands of miles, spent countless hours in the woods and on lakes and networked with friends and professionals to search out the best water frontage and historic homes in Bayfield County and along the South Shore of Lake Superior. My many years of real estate experience, including sales agent positions with independent and national real estate companies in the Hayward/Cable area, have helped me develop an expertise that can be valuable to you when you want to buy or sell property.

I established King Realty in the spring of 2002, opening an office in the Cable/Hayward/Drummond, WI areas of Northwestern Wisconsin. Operating a small business in a market dominated by franchised offices can be a definite challenge, but King Realty’s independence is what sets me apart and makes my business more a part of the Northwoods.

bill_king_skierEven in the Northwoods, technology drives real estate today, and our office stays current with the latest communication options. King Realty serves buyers and sellers with this web site and extensive advertising in local and national publications. As a member of the Northwest Wisconsin and the Superior Area MLS (Multiple Listing Service), I have access to all broker area listings. The MLS provides me with a database for market analysis for the seller and a timesaving property search for the buyer.

My background includes 15 years in Wisconsin tourism, extremely helpful in real estate sales. I’ve owned and operated a successful historic hotel, restaurant & saloon on the Mississippi River near La Crosse, WI, and a historically restored resort near Cable, WI, that catered to silent sports enthusiasts. My past experience as a building contractor specializing in home restoration allows me to make sound judgments regarding older homes and historic properties.

My goal is to successfully match people’s desires and needs with the qualities of the right property using the information I gain from a buyer. If I understand your needs and you are willing to look, wait and then act quickly when the opportunity arises, the odds are together we will fulfill another Northwoods dream. The ones that take action are the “lucky” ones.

My approach to selling and my belief in the land ethic make me an exceptional realtor, sensitive to the environment and to the environmental landowner’s buying and selling needs. I support responsible land management practices that preserve wildness and beauty and add value to our great Northwoods natural resources.

Thank you for reading this. Join me Up North – in beautiful Northwestern Wisconsin’s Bayfield County!

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